WELCOME TO QUANTENT.

An immersive, interactive brand and narrative experience built solo in 10 days for $750.

What is QUANTENT?

A satirical AI technology “company” built by one person as a fully integrated and convincing multi-channel brand, complete with,,,

  • Public website

  • Employee portal

  • “Customer support” hotline

  • “AI executive” thought leaders

  • Videos, and

  • Interactive assets

…that all function as one coherent experience.

This comprehensive content system uses sharp voice, consistent cross-channel execution, and AI-augmented production to deliver a polished, high-complexity creative product under real constraints.

Conceived, built, and launched in under two weeks on a sub-$1,000 budget.

Early participant feedback

“I thought This was an actual company… And it was completely believable.”

— IP expert, film/TV industry

“This is 100% unique and so cool. The depth of the bit is really mind-blowing.”

— CEO, B2B content marketing agency

“Hilarious, creative, and so fun! A great way to connect with people and companies.”

— Screenwriter & transmedia creator

“So impressive. you did all This yourself? Sharp and funny as hell.”

— Founder/CEO, AI solutions provider

WHy I Made It

  • To illustrate how a single creator can build a distinctive, end-to-end brand experience fast, lean, and without sacrificing coherence or creativity.

  • To demonstrate controlled, intentional use of AI: directing it as a tool, not relying on it as a crutch.

  • To showcase my ability to transform an abstract idea into a sharp, culturally aware narrative product that cuts through noise and feels built with purpose.

What I did

    • Developed the full narrative spine: arc, character voices, internal documentation, and cross-channel story logic.

    • Blended corporate tone, AI dystopia, and interactive progression into a single, coherent satirical experience.

    • Scripted every video, including meltdown sequences and the final “boss battle.”

    • Defined the brand system: tone, voice, copy conventions, and visual language.

    • Delivered consistent messaging across site copy, UI microcopy, scripts, telphony, and video content.

    • Built the internal “product logic” that makes the fictional company operate like a real one.

    • Designed interactions across web, phone, hidden portals, and video surfaces.

    • Structured the end-to-end user journey from onboarding through escalation and reveal.

    • Controlled pacing, tension, humor, and payoff to keep users engaged through completion.

    • Applied AI tools (ChatGPT, Sora, Vyond) as production accelerants while preserving creative intent.

    • Produced all videos, motion graphics, glitch overlays, and UI elements.

    • Built the entire site in Squarespace with custom CSS, interactive signals, and embedded narrative hooks.

Why Use AI?

I used generative AI tools at every stage of this project.

AI dramatically reduced production time and costs. With deft prompting and iterative application, it also produced results that emulated my voice and vision.

This always required revision, however. I examined, polished, and approved every piece of content you experienced. As I explain in these videos, “my hand never left the wheel.”

Further, I’ve worked with AI for years, so directing it with precision was part of my existing creative prccess.

Part 1

Part 3

Part 2

Part 4

What Quantent

demonstrates

  • High-quality storytelling produced rapidly and independently.

  • AI used to elevate ideas and accelerate production without compromising creative vision or execution.

  • Complete tone, voice, and messaging frameworks built from scratch.

  • Ability to design multi-channel experiences that feel cohesive and intentional.

  • Dense or abstract concepts translated into clear, memorable narrative.

  • High-standard work delivered under tight, self-imposed time and budget constraints.

Timeline, Tools Used & Associated CostS

    • Anticipated Budget: $1,200

      • Final Budget: $750

    • Anticipated Timeline: 14 days

      • Final Timeline: 10 days

        • All ideation, website copy, graphics, corporate cartoon videos, and telephony configuration: 6 days

        • “Boss Battle” final video: 4 days

    • ChatGPT Plus subscriptioon (existing subscriber, no net-new cost)

    • Sora 2 (free)

    • Squarespace site design and hosting ($300 yearly subscription)

    • Google Workspace (1 year free with Squarespace subscription)

    • Adobe Stock ($200 for 1 month)

    • Vimeo (Standard plan, used free trial)

    • Vyond corporate video maker (used free trial)

    • DaVinci Resolve (free)

    • Mosh Pro ($50)

    • 4K Video Downloader+ (existing customer, no net-new cost)

    • Gifski (free)

    • Quicktime Player (free)

    • Epidemic Sound sound effects archive ($10 for 1 month)

    • ElevenLabs AI voiceover creator ($5 for 1 month)

    • Garageband (free)

    • TwistedWave ($10)

    • Audio Hijack (existing customer; no net-new cost)

    • Pixelmator Pro (existing customer, no net-new cost)

    • Keynote (free)

    • Omnivoice telephony solution ($120 for 1 year subscription)

    • Spin the Wheel Pro ($5)

About Creator Chris Hutchins

A content leader with deep narrative range.

I build distinct brand voices, shape complex stories, and ship high-volume creative across B2B SaaS, transmedia, and interactive experiences.

The through-line is clarity, cohesion, and execution that holds up under pressure.

If you’re exploring roles or projects where narrative, content strategy, or creative leadership matter, feel free to reach out here or on LinkedIn.